Search Engine Optimization is one of the
techniques used to improve traffic to a website by obtaining a high-rank
placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo
and others. SEO has two techniques to improve website position in SERP called
ON-Page SEO and OFF-Page SEO:
List of high PR forums
4. Blog Directory Submission
Directory Submission is constantly working to
build quality back links. Choose an effective directory and select a proper
category. It takes quite some time to deliver good results, but these results
stand out over a longer time period.
Free directory submission list
6. Question and Answer
One of the best ways you can get high traffic is
from question and answer websites. Join high PR question and answer sites and
search for questions related to your business, blog or website and give clear
answers to these questions. Give a link to your website which will help in
bringing you more visibility.
Question and Answer Websites
S.No Question
and Answer Sites DA PA PR
1 https://answers.yahoo.com/ 100 91 8
2 http://askville.amazon.com/ 97 69 8
3 https://www.quora.com/ 87 90 7
4 http://www.blurtit.com/ 49 57 4
5 http://www.ehow.com/ 90 91 6
7. Video Submission
If you want to make your videos popular, head to
popular video submission sites. Give a proper title, description, tags and
reference links. It is one of the more popular ways to get quality back links
because all video submission websites have high PR.
Video sharing sites
S.No Video
Submission Sites
DA PA PR
1 https://www.youtube.com/ 100 97 9
2 https://vimeo.com/ 98 97 9
3 http://www.ustream.tv/ 94 95 8
4 https://vine.co/ 79 82 7
5 http://www.hulu.com/ 88 90 7
6 http://www.break.com/ 82 86 6
7 http://www.metacafe.com 86 89 6
8 http://www.dailymotion.com/in 94 77 5
Proper On-page and Off-page optimization work
will give a better position to your website in SERP. The above websites are
listed based on the website’s PA (Page Authority), DA (Domain Authority) and PR
(Page Rank). Please comment here if you know any other qualities that we can
add to this list which we might have forgotten.
The above lists are validated and curated by Kosala
Devi M – Digital Marketing Executive
SEO Tutorial
What is SEO
Search Engine Optimization or SEO is a very
important technique for any website willing to be noticed. This technique is
the technical part of online marketing as it helps to promote your website but
it also needs some technical knowledge and skills. With everyone using the
internet to obtain information has SEO becoming very important the last years
to attract visitors to your site through search engines. With SEO you want your
website to appear higher in search engines results for certain keywords which
will result in a higher volume or quality of visitors.
We started this website with skills we built
working with companies like FlemishCompanies.com and Infocom Limited.
With SEO there are a lot of factors to think
about and it needs a lot of devotion if you want to do it right. Each seo
tutorial will inform you about the different aspects of search engine
optimization and how to adapt your site to correct SEO. At first it is import
to know how search engines work and how they look at your site. Continuing the
seo tutorial you need to adapt your site for the keywords you want to rank well
by changing the content and modifying the metatags. Afterwards you need start
applying linking strategies and keep track of your progress by using SEO Tools
but be aware of common mistakes in SEO. SEO tutorial is a great start for
learning search engine optimization and following these steps of each seo
tutorial will make your site rank better, following the SEO Tutorial blog will
keep your site on that rank!
SEO Tutorial - Search Engine Optimalization
SEO Tutorial Menu
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Links
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Metatags
Content is King
Common mistakes
Black Hat SEO
SEO Tools
SEO Tutorial Blog
New Pagerank Update June 27th, 2011
Pagerank Update January 20th, 2011
Pagerank Update 2010
Choosing keywords with Google suggest
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Created by Frederik Van Everbroeck and the
imfamous Koen.
Nov12014
Off-Page SEO Checklist: Are you using these 10
strategies?
in Blog SEO · by Mandy
146
SHARES
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Off-Page SEO Checklist
There are two ways to improve your positioning on
the Internet: on-page SEO (which involves tweaking your website data and
content) and off-page SEO (which involves using other websites to validate
yours). As you may recall, we covered 10 on-page SEO tips to help you gain
better search engine presence. Today we’ll discuss what you can do to improve your
search engine positioning through channels other than your own website. This is
where you can really get into trouble if you’re not careful. Many spammy
tactics are still widely used, but can get your site banished into obscurity.
Here at Mod Girl Marketing, we ONLY use Google-approved, white-hat SEO tactics
that have proven to be effective.
off page seo infographic
1. Social
Media
Social media has become the centerpiece of an
effective off-page SEO strategy. On Twitter, when another user retweets your
post, the signal is sent back to search engines that you are a credible source
of interesting and relevant information. When multiple people share your
content via social media, your website receives a “credibility boost” which
also helps your rankings. Expand your reach by creating a presence on Facebook,
Twitter, Pinterest, and LinkedIn. Each site has its own merits and fuels
content in much the same way. If your brand is image heavy also utilize sites
such as Instagram, Tumblr and Vine.
Hint: Use the actual URL of your blog post or
page — not a shortened link like bit.ly or goo.gl. While those links are great
for testing and tracking purposes, they are not the best for SEO and building
domain trust. It has been noted that some URL shorteners do pass “link juice”
but to play it safe try using your actual website URL.
2. Blog Promotion
Creating new blogs for clients is one of the main
efforts we undertake here at Mod Girl Marketing. If your websites is currently
not on the WordPress platform, we can sync a blog powered by WordPress with
your main website for a seamless transition. The blog we create looks and feels
just like your main site — except that it is technically a different website,
so there is a continual link exchange between the two that helps tremendously
with your SEO. If your website is already on the WordPress platform then you
already have a built-in blog! The blog itself would be considered an on-page
SEO element, however blog promotion is considered off-page SEO. Blog promotion
comes in many different forms including: social bookmarking, social shares, and
when other blogs mention your blog post in a link.
Hint: Although we LOVE Wordpress and highly
recommend it. There are other alternatives if you don’t want to use WordPress.
If you really enjoy blogging, try posting blogs
on other sites. Mod Girl Marketing recently launched our Mod Chronicles guest
blogging opportunity.
3. Videos
Sites like YouTube and Vimeo are helpful ways to
promote a business, as they allow you to include keywords as “tags” and meta
descriptions as well. If you don’t have a professional videographer on staff,
we can still create a compelling video for you from afar. We’re also more than
happy to promote any videos you’ve had made in-house if they are just sitting
on these sites, collecting dust.
Hint: You practically need to spend as much time
optimizing your video as you spent creating it.
Press releases are not just for major company
news. You can also tap into the zeitgeist of your industry to lend your
professional viewpoint to late-breaking news stories and trends. You can
conduct your own research or surveys to put your unique findings out into the
ether and attract the eye of journalists who are searching the wires for an
interesting story.
Hint: Include two links back to your website,
optimize key areas like headers/descriptions/titles, and blast your PR out all
over your social media sites for maximum punch. Include photos and spend the
time creating a fun information box that people will enjoy reading. Be careful
though – Google has cracked down on businesses who include “exact match” anchor
text links in press releases. To be safe stick to the naked URL or common
anchor text links like “here” and other generic keywords.
5. Web 2.0 Properties
Web 2.0 properties are a great way to own more
digital real estate while also improving your main website’s search engine
presence. Web 2.0 properties mainly consist of 3rd party blogs such as
WordPress.com, Tumblr.com and Weebly.com, just to list a few. There are
literally hundreds of Web 2.0 websites out there. Here is a great list of the
top 90 Web 2.0 websites
Hint: Include 100% unique articles on your Web
2.0 websites. It is also recommended to include images and photos – make sure
they are all optimized too!
Another Hint: Promote your Web 2.0 websites like
you would your main website. Send social bookmarks and social signals to your
new properties. This passes some serious “link juice” to your main website
which helps boost your rankings!
6. Documents
Rand Fishkin, CEO of Moz, recommends uploading
helpful documents (like PDF files and images) to websites like Scribd, DocStoc,
and Slideshare. Rand says, by linking to other
websites in a slideshow, “I know I’m making friends with everyone who is linked
in my slideshow. They express thanks on Twitter and often reciprocate. In
addition, there are 20 to 30% who will point back to articles I’ve written or
tools on my site, sending traffic back to where it can convert to sales.”
Hint: If you have image-heavy slideshow
presentations, Slideshare automatically transcribes what you say into text, so
it’s easier for search engines to find you.
7. Blog Commenting
You have to be careful with your blog commenting
endeavors, as this is an area Google has really cracked down upon. Anything
viewed as inherently spammy will penalize the site they are associated with.
Comments are best written by savvy marketers who know how to write
conversationally — not robot software!
Hint: Leave insightful, genuine comments on
carefully chosen, high-authority, industry-related blogs.
8. Social Bookmarking Sites
Social bookmarking sites like Digg, StumbleUpon,
and Reddit helps your posts with fast Google indexing, improves Page Rank,
delivers targeted traffic, and provide valuable DO-FOLLOW links. Be sure to
check out the top social bookmarking sites listed here and take a few minutes
to visit these sites regularly.
Hint: Do not promote every single post this way
every time. Most of these sites have very strict rules about how often you can
use the site as a promotional platform for your own content. Read up on the
user guidelines and be careful not to violate the terms & conditions or you
could be banned!
9. Business Directories
With Google’s Pigeon update this summer, business
directory listings (citations) have never been more important. Local companies
and national businesses alike can use sites like Yelp, Urban Spoon, Manta and
Google Plus as high value backlinks that not only get you onto 1st page results
with Google, but also improve brand recognition and build trust with consumers.
Hint: Make sure all your information is listed,
updated and accurate on these sites — including address information, hours,
etc. Also, add high quality photos to your listing and respond to reviewers on
the site to add personalization.
Making sure all of your business citations are
cohesive and updated takes a lot of work and requires a lot of time. Our team
of professionals marketers can help make the process a lot easier for you.
Contact us to see how we can help!
10. Interviews
Audiences react enthusiastically to quotes shared
for magazine or newspaper stories. For instance, Mod Girl’s Mandy McEwen
received a lot of positive feedback and referrals from an interview she did
with The Huffington Post. With luck, your writer contact will work you into
future articles for ongoing promotion.
Hint: In the old days, “guest blogging” on large
blog networks was all the rage. Now these sites are punished, so avoid
association with them! Guest blogging is still effective, but only if the
website is high quality and respected by the digital community. Focus on
cultivating real relationships with writers within your industry. Send your
pitches for creative and interesting stories, and you’ll be surprised how easy
it is to get quoted.
off page seo chart
What SEO Tactics To Avoid In 2015:
Google’s Penguin algorithm change from April 2012
was aimed at decreasing search engine rankings of websites that violate
Google’s Webmaster Guidelines by using “now-declared black hat SEO techniques”
that artificially increase a webpage’s rankings through link manipulation.
Therefore, you’ll want to make sure you avoid the following:
– Spammy Backlinks: Delete inbound links from
low-quality websites and link farms.
– Exact Match Anchor Text: If your website is
“KansasCityPainting.com,” do not use “Kansas City Painting” multiple times as
the anchor text link.
– Optimized Anchor Text: Do not use the same
anchor over and over. Try to use different anchor texts for every link and
include naked URLs as anchor text links as well. It is also smart to use generic
anchor text like “here” and “website” in order to avoid over-optimization.
– Paid Links: Overly sponsored links that are on
Google’s radar are now punished.
http://www.amazon.in/gp/product/B01A1GRKVO
– Irrelevant Links: A KC painting company would
not want a link on a pet food site linking back to them, as this makes no sense
and triggers a red flag.
http://www.amazon.com/gp/product/B01A1GRKVO
http://www.amazon.co.uk/gp/product/B01A1GRKVO
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